International travel and attending fairs is an important recruitment channel and is a major investment for many universities.  Last week, we shared data with you on how lead generation for prospective students is affected by the quality of the services provided by fair providers in our blog post: Will Your Student Fair Provider Deliver Value This Recruiting Season?

Yaeri Kim, our summer guest blogger, uses this article to introduce webtoons, the intersection of traditional comic strips with internet technology. Webtoons' popularity in Korea makes them an exciting way to infuse a new digital engagement tool in your digital and social media marketing campaigns.

What does storytelling have to do with overseas student marketing? How can improved storytelling help institutional marketing teams to improve their international student recruitment strategies? Paul Jensen, Weber Shandwick's President of Corporate Practice in North America brought these topics to life.

Mobile might be the single most important word in technology, digital marketing, and overseas student recruitment. What you don't know about mobile CAN hurt you.

As admissions officers and higher education marketers, we are out there "selling," "marketing," and "explaining" our institutions and services. We are all committed to the value of education. Most of us appreciate the environment and respect the act of learning. University academic staff liked college so much that they never left school!  But what is happening around us?   We are selling into an environment that does not necessarily prioritize education for the sake of education, but is rightly looking for a preparation for life with a focus on professionalism. 

Seth Godin coined the phrase "interruption marketing" many years ago to describe the way traditional marketers interrupt the consumer to draw attention for their products and services. His message was that consumers will find more and more ways to avoid interruptions. He was right.   At the 2014 INTEAD Global Marketing Workshop for Academic Leaders in New York City, Hubspot's Matt Fradette showed the process and the successes of moving from interruption marketing to contextually relevant inbound marketing for universities.

Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders. Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more. 

Understanding your prospective international students is a perpetual task. Our colleagues from Hobsons Australia and UK published this report with sound advice, called "Beyond the data - influencing international student decision making" 

Mary Meeker has become well-known and lauded for her annual PowerPoint. This year is no different. Her 164-page PowerPoint on key global internet and technology trends is a treasure trove. Mary's information helps us show you more about the trends that will affect your university marketing. As you know, your customers are early adopters and they drive these trends. We all fear falling behind as technology advances. Don't get caught off guard. Read on...

Thank you for your continued support of our Intead Recruiting Intelligence blog. As we so frequently recount, we are perpetual students; we thrive on conducting research, sharing trends and highlighting new developments in international education. Did you know that in addition to this blog that you are reading, we also publish another weekly blog called Intead Insights? Read on to learn more about what Intead Insights features and why you might be interested in subscribing to that blog as well.