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Recruiting Intelligence

Building Cultural Bridges--Lessons from the Preeminent Expert!

Building bridges between cultures and achieving cultural connectedness has been simplified through technology. What once required face-to-face meetings and books on the subject can now be achieved through the power of video and social media.

Many of us work to engage international students and connect with them in a way that feels familiar, comfortable and culturally relevent, but none of us are doing it in quite the creative and talented way as Jessica Beinecke. As the creator of Crazy Fresh Chinese and BaiJie Lalala, Ms. Beinecke is a well known celebrity among Chinese teenagers and young adults for the way in which she explains American popular culture in a relatable, entertaining way. And we are proud to announce that Ms. Beinecke will be joining us as a keynote speaker at the 2014 Intead Global Marketing Conference.  

Watch this VIDEO to learn more about Ms. Beinecke: 

Register by April 18 and save $290  

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Recruiting Students with Video? Lessons from Khan Academy

Video is a powerful force. In our marketing work we encounter the force of video every day. FACT: The second largest search engine in the world after Google: YouTube.

A personal experience, much to my chagrin: my son wants to learn how to tie a necktie. Does he ask me? No! He simply consults YouTube.  

One more example, my son's high school teacher has a meeting outside of school and he will miss a lesson. This teacher does not believe in the quality of the substitute for his high level math class. He selects a set of videos on YouTube with lectures on high level math and provides questions to answer. Online video content supplants human teaching in this case.

That gets us to our Intead Insight review of: "Research on the Use of Khan Academy in Schools." The research was conducted by SRI and the Gates Foundation to understand the outcomes of using Khan Academy videos as teaching tools. 

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Intead Index: International Education Enrollment Conferences

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indices that provides you with all of the information you need to make informed decisions. We will publish the lists regularly on the blog over the next few months. We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

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The Clear Competitive Necessity That Is Social Media

The vast majority of companies still treat social media as a fad and social phenomena. Their use of social media tools for marketing is rudimentary and the equivalent of marketing by billboard. Not to say that billboards are ineffective. It's just that digital marketing and social media offer a different marketing opportunity and by and large, folks simply don't know how to use it effectively.

And so, because social media marketing is free, more and more companies are putting up their billboards (first it was websites back in the 1990s and now it is social media accounts). So here's the thing: digital marketing is a waste of time given the number of billboards now posted, UNLESS you have the infrastructure to create and disseminate compelling content and track the online activity.

And so, the answer is "yes" that will require more investment in digital tools, staff or vendors. Effective marketing is not free afterall. Even when using social media. Sorry to be the ones breaking the news.

Today we want to highlight data from a report from Sprout, a company providing social media management tools.  

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Highlighting Employability for International Student Recruitment

As institutions attempt to distinguish themselves from competitors, university marketers and recruiters seek additional means of highlighting institutional strengths. One of the previously overlooked, yet easily highlightable, assets is post-graduation career placement. As we've mentioned in the past on this blog, we strongly encourage our clients and colleagues to highlight post-graduation employment. Students and especially parents are increasingly interested in learning about how your graduates fare in the job market. Though international students have a unique set of circumstances regarding post-graduation employment, understanding the career prospects of graduates is frequently listed as an important factor for higher education selection.

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Digital Lead Generators: New Frontiers in International Student Recruitment

Peanut butter and jelly. Batman and Robin. Abbott and Costello. And the most recent dynamic duo: teenager and internet. Since the iPhone became a regular at the family dinner table, the landscape of teenage life has changed—including how they search for, and ultimately choose, an institution of higher education.

You already know this, and so do today’s wide range of digital lead generation services. These digital services can provide a more student-driven, personal search process that suits today’s independent and tech-savvy teens—a far leap from the mass mailings (or even e-mailings) from student search service contact lists. See our recent blog-- Digital Direct Marketing to International Students: Are You on Target? Several of these services even offer international expertise. Want to know where to start? Here are some key considerations.

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International Students Reveal the Secrets of International Student Recruitment

In a world of fast-paced activity and seemengly never ending responsibilities, it isn't always easy to find the time to listen. It's important to take a break from charting progress, developing novel programs and tools, and talking through brochures, websites, social media and face-to-face. Listening is critical. With that in mind we recently conducted a focus group with international students, many of whom are college freshmen, to take the time to listen to what was important to them in the recruitment process. We learned four key takeaway messages which are outlined below.

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Empower and Manage Your International Counselor Network with STOURY

In late 2013 we unveiled STOURY, a unique app designed to tell your university's story anywhere, in any language. STOURY allows you to deliver dynamic, vibrant and informative conversations.

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The One Question Everyone Asks About Global Digital Marketing

We've been in the fields of higher education, international student recruitment and digital marketing for quite a while and we've found there is ONE QUESTION EVERYONE ASKS.

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A Memo to our College President on How to Recruit International Students

This year, we have been asked to recruit 10% more international students to internationalize our campus and to raise the necessary tuition revenue. Yes, we understand the financial pressures that we are under as a college and greater international student enrollment can be part of our long-term viability as we have been tracking a trend of weaker demographics in our typical domestic recruitment region. In talking to prospective domestic students and their parents, I know the pressure our higher tuition bills put on families.

I love what we accomplish as a college. We may not belong to the elite group of colleges, but I know we do change lives. More precisely, our professors, academic and other advisors, counselors, and fellow students change lives.

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