Mobile might be the single most important word in technology, digital marketing, and overseas student recruitment. What you don't know about mobile CAN hurt you.

As admissions officers and higher education marketers, we are out there "selling," "marketing," and "explaining" our institutions and services. We are all committed to the value of education. Most of us appreciate the environment and respect the act of learning. University academic staff liked college so much that they never left school!  But what is happening around us?   We are selling into an environment that does not necessarily prioritize education for the sake of education, but is rightly looking for a preparation for life with a focus on professionalism. 

Do you watch your frequent flyer status? To be honest I do, too.  I like free flights. And it helps to have status for early boarding and luggage perks as airlines have gotten so stingy and charge for bathroom visits (no, they haven't come up with that one...yet).  For this blog, I have selected a few services that can make your travel easier.

Seth Godin coined the phrase "interruption marketing" many years ago to describe the way traditional marketers interrupt the consumer to draw attention for their products and services. His message was that consumers will find more and more ways to avoid interruptions. He was right.   At the 2014 INTEAD Global Marketing Workshop for Academic Leaders in New York City, Hubspot's Matt Fradette showed the process and the successes of moving from interruption marketing to contextually relevant inbound marketing for universities.

The discussion about using commission-based student recruiting agents has been an arduous and drawn out debate in the United States. With the NACAC acceptance, or let's say toleration, allowing NACAC members to use commission-based agents as long as they are managed appropriately, we have moved into the implemenation phase of agent-university relations.  One question that we hear frequently asked or at least mentioned with lots of grumbling is the "double-dipping" done by agents.  

What are the popular websites for Korean students to research their study opportunities within Korea and abroad? Our guest blogger Yaeri Kim, a Case Western Reserve University graduate student, explains the most popular sites so that you can improve your marketing and recruitment in South Korea.

Chinese students submit their SAT scores to twice as many colleges than international students from other countries. What does that mean for your yield enrollment marketing and your yield projections? College Board and IIE presented new data at the Intead Global Marketing Workshop held at the SUNY Global Center in NYC last week. You can view the whole presentation here. 

Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders. Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more. 

Understanding your prospective international students is a perpetual task. Our colleagues from Hobsons Australia and UK published this report with sound advice, called "Beyond the data - influencing international student decision making" 

What's the buzz in international higher education right now? Retention. Everyone is talking about retention. Why is retention so important? When should institutions focus on retention?