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Is International Student Recruitment a Waste of Money for your College?

Posted by Michael Waxman-Lenz

Apr 17, 2014 5:00:00 AM

Internationalization of universities, including international student recruitment is receiving a great deal of attention in many universities. We want to discuss whether universities are wasting money with international recruiting activities. 

First of all, we have to answer the basic question: why are you recruiting international students?

These are the two primary reasons: increase diversity on campus and increase the tuition revenue base. These two reasons may lead to very different answers to the question of whether international student recruitment is a worthwhile endeavor for your institution.

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Topics: admissions officers, college marketing, international student enrollment

It's All About What OTHERS Say About You

Posted by Lisa Cynamon Mayers

Apr 15, 2014 5:00:00 AM

Here at Intead we don't spend a lot of time tooting our own horn. We're so busy implementing client projects while analyzing trends in international higher education recruiting and marketing, digital marketing and social media, there's little time for patting ourselves on the back. Let alone shouting our succeses from the rafters.  

Your work, like ours, is important stuff. And all that stuff is valued by the folks we reach, our target audiences: the students, researchers, and other industry professionals who benefit from what our organizations do. These are our customers.

So when good customer feedback happens, we have the opportunity to use it as objective justification for the value of our work. Testimonials represent authentic, reliable and sharable content to let our customers hear the message: "Hey, these guys met my needs; exceeded my expectations."

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Topics: digital enrollment marketing, international student recruitment, technology and recruitment, inbound marketing

Building Cultural Bridges--Lessons from the Preeminent Expert!

Posted by Lisa Cynamon Mayers

Apr 10, 2014 7:05:00 AM

Building bridges between cultures and achieving cultural connectedness has been simplified through technology. What once required face-to-face meetings and books on the subject can now be achieved through the power of video and social media.

Many of us work to engage international students and connect with them in a way that feels familiar, comfortable and culturally relevent, but none of us are doing it in quite the creative and talented way as Jessica Beinecke. As the creator of Crazy Fresh Chinese and BaiJie Lalala, Ms. Beinecke is a well known celebrity among Chinese teenagers and young adults for the way in which she explains American popular culture in a relatable, entertaining way. And we are proud to announce that Ms. Beinecke will be joining us as a keynote speaker at the 2014 Intead Global Marketing Conference.  

Watch this VIDEO to learn more about Ms. Beinecke: 


 

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Topics: student recruitment in China, internationalization of education, international student marketing, inbound marketing

Intead Index: International Education Enrollment Conferences

Posted by Lisa Cynamon Mayers

Apr 8, 2014 4:00:00 AM

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indices that provides you with all of the information you need to make informed decisions. We will publish the lists regularly on the blog over the next few months. We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

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Topics: digital enrollment marketing, professional organizations, international higher education, intead index

The Biggest Threat to Higher Education: Rising Costs

Posted by Lisa Cynamon Mayers

Apr 3, 2014 6:00:00 AM

The rising cost of higher education coupled with mounting student debt is the biggest threat to higher education. Though we hope that you chuckled over our April Fool's Day joke (see: Intead Applauds Opportunity U's New Tuition Pricing Model), we approach this challenge in all seriousness. Our young people are being crushed under a mountain of debt. This affects all of us, not just those students with loan payment plans. The economic and social impacts are a national challenge. We need a new approach to the higher education tuition pricing model.

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Topics: admissions officers, funding international education

Intead Applauds Opportunity U’s New Tuition Pricing Model

Posted by Lisa Cynamon Mayers

Apr 1, 2014 3:00:00 AM

Don't be the last to learn about Opportunity University's innovative tuition pricing model. This changes everything in higher education.

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Topics: admissions officers, funding international education

Podcast: Listen First: Digital Marketing Know-How

Posted by Lisa Cynamon Mayers

Mar 27, 2014 6:00:00 AM

Kurt Holstein, retired cofounder of Rosetta Marketing and current founder of Azoic Ventures, joins Lisa Cynamon Mayers, Academic Advisor of Intead, in a conversation in which he shares his deep expertise of digital marketing, noting the development of the field, the current state of affairs and projections on digital marketing trends of the future. This podcast is appreciated by anyone with an interest in improving their understanding of digital marketing-- which should include all individuals with a hand in marketing of a product, service or institution. From novice marketers to those with more advanced experience, this podcast is a valuable resource.
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Topics: international student marketing, inbound marketing, Podcast, social media for recruitment

Intead Index: Tour Providers for International Student Recruitment

Posted by Lisa Cynamon Mayers

Mar 25, 2014 6:00:00 AM

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indeces that provides you with all of the information you need to make informed decisions. We will publish the lists regularly on the blog over the next few months.We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

Read More

Topics: international student recruitment, recruitment travel, intead index