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Are You Partnering With Chinese 211 and 985 Universities?

Posted by Xiaofei Gan

Aug 28, 2014 5:00:00 AM

Project 211. Project 985. Do you know about these two Chinese government-run education projects? If you don't, you should. Read on to learn more.

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Topics: student recruitment in China, chinese student recruitment

Suggestions on Marketing to Korean Students

Posted by Yaeri Kim

Aug 26, 2014 5:00:00 AM

According to Best Practices in International Student Recruitment and Retention in Anglophone Countries by Hanover Research, the U.S. recruits international students mainly from Asian and South Asian nations. “Asia currently generates 62 percent of America’s international students, and 74 percent of those students come from India, China, Japan, and South Korea.” As shown below (Figure 1), 11.2% of international students are from South Korea. Therefore, recruiting South Korean students can be an effective marketing strategy for colleges. How can US universities better attract Korean students?

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Topics: international student recruitment, korean student recruitment, overseas student recruitment

How Can Your Institution Compensate For Rank-o-Mania?

Posted by Michael Waxman-Lenz

Aug 21, 2014 5:00:00 AM

The season of new ranking releases will be upon us again soon. Admission departments worry that their school's U.S. News & World Report ranking will be lowered and student, faculty, and alumni will let their displeasure be known. 

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Topics: digital enrollment marketing, international student recruitment, enrollment strategy

Is Your Career Services Office Cutting Edge?

Posted by Lisa Cynamon Mayers

Aug 19, 2014 5:00:00 AM

How cutting edge is your institution's career services office? When key reports are published is the data considered for future planning? What is YOUR career services department doing with the Glassdoor report regarding employers hiring by sector?

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Topics: international student recruitment, career services, overseas student recruitment

How Will Your Student Fair Investment Fare? (Part 2)

Posted by Michael Waxman-Lenz

Aug 14, 2014 5:00:00 AM

International travel and attending fairs is an important recruitment channel and is a major investment for many universities.  Last week, we shared data with you on how lead generation for prospective students is affected by the quality of the services provided by fair providers in our blog post: Will Your Student Fair Provider Deliver Value This Recruiting Season?

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Topics: international student recruitment, recruitment travel, overseas student recruitment

Korean Student Recruitment: Using Webtoons for Marketing

Posted by Yaeri Kim

Aug 12, 2014 5:00:00 AM

Yaeri Kim, our summer guest blogger, uses this article to introduce webtoons, the intersection of traditional comic strips with internet technology. Webtoons' popularity in Korea makes them an exciting way to infuse a new digital engagement tool in your digital and social media marketing campaigns.

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Topics: digital enrollment marketing, technology and recruitment, korean student recruitment

Will Your Student Fair Provider Deliver Value This Recruiting Season?

Posted by Michael Waxman-Lenz

Aug 7, 2014 5:00:00 AM

Recruiting tours, fairs and the associated travel expenses are some of the biggest line items in an institution's recruiting budget. Given the investment of time and money to achieve student recruiting goals through travel, we hear the same great questions every year related to this topic. How do you know if you're getting the most bang for your buck in terms of recruitment travel? This is article is part one of two on this subject.

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Topics: international student recruitment, recruitment travel, overseas student recruitment

Stressing the Social in Brazilian Social Media, Part II

Posted by Renata Andrade

Aug 5, 2014 4:00:00 AM

There are few countries that can rival Brazil's devotion to social media. In our recent blog article Stressing the Social in Brazilian Social Media, Part I, we reviewed the main sites used by Brazilians and the connection between the social nature of Brazilians and their love for social media. Part II of this series focuses on Brazilians' preferences for social media messaging.

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Topics: social media for recruitment, brazilian student recruitment, social media in Brazil