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Mobile to Global in Overseas Student Recruitment

Posted by Lisa Cynamon Mayers

Jul 24, 2014 4:00:00 AM

Mobile might be the single most important word in technology, digital marketing, and overseas student recruitment. What you don't know about mobile CAN hurt you.

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Topics: international student recruitment, international student marketing, intead global marketing conference, overseas student recruitment

Is Education Losing the PR War?

Posted by Michael Waxman-Lenz

Jul 22, 2014 5:00:00 AM

As admissions officers and higher education marketers, we are out there "selling," "marketing," and "explaining" our institutions and services. We are all committed to the value of education. Most of us appreciate the environment and respect the act of learning. University academic staff liked college so much that they never left school!  But what is happening around us?   We are selling into an environment that does not necessarily prioritize education for the sake of education, but is rightly looking for a preparation for life with a focus on professionalism. 

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Topics: why education matters, international education news, international higher education

CRM for International Education Professionals? [podcast]

Posted by Lisa Cynamon Mayers

Jul 17, 2014 5:00:00 AM

Sidney Lejfer, co-founder and president of Harvest Solutions, joins Michael Waxman-Lenz, co-founder and CEO of Intead in a conversation about CRM systems and marketing automation. Mr. Lejfer has been in the CRM space for 25 years and in that time has resolved business issues in sales marketing and customer service for a wide range of clients.

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Topics: international student recruitment, technology and recruitment, international student marketing

479 Out of Office Messages = Many Frequent Flyer Miles

Posted by Michael Waxman-Lenz

Jul 15, 2014 5:00:00 AM

Do you watch your frequent flyer status? To be honest I do, too.  I like free flights. And it helps to have status for early boarding and luggage perks as airlines have gotten so stingy and charge for bathroom visits (no, they haven't come up with that one...yet).  For this blog, I have selected a few services that can make your travel easier.

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Topics: admissions officers, recruitment travel, technology and recruitment

Successful Universities Move to Contextual Marketing

Posted by Michael Waxman-Lenz

Jul 10, 2014 5:00:00 AM


Seth Godin coined the phrase "interruption marketing" many years ago to describe the way traditional marketers interrupt the consumer to draw attention for their products and services. His message was that consumers will find more and more ways to avoid interruptions. He was right.   At the 2014 INTEAD Global Marketing Workshop for Academic Leaders in New York City, Hubspot's Matt Fradette showed the process and the successes of moving from interruption marketing to contextually relevant inbound marketing for universities.

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Topics: digital enrollment marketing, international student recruitment, international student marketing, intead global marketing conference

Social Networking Services (SNS) in South Korea-- What You Need to Know

Posted by Lisa Cynamon Mayers

Jul 8, 2014 5:00:00 AM

Guest blogger Yaeri Kim provides a primer on home-grown Korean social networking services. If you are interested in pursuing social media in South Korea, this article will help you to better understand your options beyond Facebook and Twitter.

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Topics: korean student recruitment, social media in south korea, social media for recruitment

Inventing the Future with FPP EDUMedia [podcast]

Posted by Lisa Cynamon Mayers

Jul 3, 2014 4:00:00 AM

Julio Ronchetti, President of FPP EDUMedia, joins Michael Waxman-Lenz, Intead CEO and co-founder, in a conversation about the evolution of FPP, from its early days in the Internet boom to its present role as one of the key players in international student recruitment. While on the surface international student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today. Mr. Ronchetti’s ability to “invent the future” has allowed his company to develop some creative and thoughtful innovations in international student recruitment.

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Topics: international student recruitment, technology and recruitment, Podcast

Are You Annoyed About Double-Dipping International Recruiting Agents, Too?

Posted by Michael Waxman-Lenz

Jul 1, 2014 5:00:00 AM

The discussion about using commission-based student recruiting agents has been an arduous and drawn out debate in the United States. With the NACAC acceptance, or let's say toleration, allowing NACAC members to use commission-based agents as long as they are managed appropriately, we have moved into the implemenation phase of agent-university relations.  One question that we hear frequently asked or at least mentioned with lots of grumbling is the "double-dipping" done by agents.  

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Topics: international student recruitment, commission-based recruiters