Scale, Democratization, and Online Education [podcast]

Posted by Lisa Cynamon Mayers

Nov 18, 2014 4:00:00 AM

At Intead we have two passions: technology and education. In what capacity do these two loves merge better than in the online education sector? Our recent conversation with Coursera's Lisa Barrett was very exciting for us. We hope you'll enjoy it as well.  Click the Intead logo below and listen or download the episode from iTunes. 

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Topics: online education, Education

Geotargeting and Retargeting in Digital Marketing

Posted by Lisa Cynamon Mayers

Nov 11, 2014 4:00:00 AM

We want you, our loyal readers, to understand frequently used terminology in digital and social media marketing. Geo targeting and retargeting are sophisticated approaches to reaching the right audience through your marketing campaigns.

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Topics: International Student Recruitment, Technology and Recruitment

Grad student mobility in 2024 is easy to predict. Really?

Posted by Ben Waxman & Michael Waxman-Lenz

Nov 4, 2014 4:00:00 AM

“It's tough to make predictions, especially about the future.” as Yogi Berra is famously quoted as saying.

In general, it seems much more fun to make long-term predictions, since nobody will check back whether we are right or wrong. And yet, with this blog coinciding with Election Day, there are plenty of pundits making all kinds of near term predicitions as we write this blog. At least half of them are going to be wrong. Will any of us go back and take them to task?

So why all this talk about predictions? The British Council published their 2024 forecast for postgraduate mobility trendsICEF was kind enough to post the full report. 

Elevator summary: 
  • Continued strong growth in post-graduate mobility 
  • The U.S. is projected to grow 4% per year and host 407,000 graduate students (Good news since the graduate school deans were worried about their enrollment figures.)
  • India will be a driving force and Chinese graduate students are expected to increase despite a decline of 30 million students in China
  • Useful summary of demographic trends for higher education 
  • The status quo is projected forward without any impact from technological, policy or attitudinal changes

The authors state clearly that they rely on trends, "for which there is data available, and do not take into account other variables that may affect international student mobility in the future."

We'll be honest with you, we are really struggling with this last line. Making predictions about the future without considering other variables for which you have no data? Hmmmm.

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Topics: International Student Recruitment, International Student Enrollment, Enrollment Strategy

Using WeChat for Marketing and Recruitment [Part II]

Posted by Xiaofei Gan and Vanessa Zhu

Oct 28, 2014 4:30:00 AM

If you are actively recruiting in China and/or have many Chinese international students on your campus, it might be time for your institution to get on the WeChat bandwagon. This is Part II of a two part series about using WeChat for international student recruitment and marketing. Click here to review Part I, WeChat 101: Maximize Your SNS in China and Beyond.

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Topics: International Student Recruitment, Inbound Marketing, social media for international education, China

WeChat 101: Maximize Your SNS In China and Beyond [Part I]

Posted by Xiaofei Gan and Vanessa Zhu

Oct 14, 2014 5:00:00 AM

In our ongoing effort to share the latest in social media marketing we begin this two part series on WeChat. We are eager to share this exciting Chinese social media platform that is quickly becoming popular throughout the world. And yes, you can create posts in Chinese and English.

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Topics: Marketing, International Student Recruitment, China

Have You Tried Meet Ups - A New Way to Interact with Prospective Students

Posted by Nicholas Zhai

Oct 7, 2014 5:00:00 AM

This past summer, the Chinese student organizations of the Big Ten universities  hosted meet-ups in Beijing and Shanghai. During the events, 600 interested Chinese students and parents went to the Shanghai Kempinski Hotel and the University of International Business and Economics in Beijing. Learn more about these events and how you can use Meet Ups for your university.

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Topics: college marketing, International Student Recruitment, International Student Retention, China

5 Ways to Motivate Your International Student Recruiters

Posted by Michael Waxman-Lenz

Sep 30, 2014 5:00:00 AM

Energizing, educating and motivating your recruiting network around the world is an important function for admissions offices. But what are the best ways to encourage your recruiting network? How can you motivate your network to be productive?

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Topics: Student Recruitment, International Student Recruitment, Commission-Based Recruiters

Exciting Changes to Intead's Blog

Posted by Ben Waxman & Michael Waxman-Lenz

Sep 25, 2014 5:00:00 AM

Attention loyal readers-- we have some exciting news to share. Big changes are coming to our blog. Update: Same caliber of information, delivered weekly. 

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