blog-header-recruiting-intelligence.jpg

Developing a Strategic Plan for International Student Recruitment

Posted by Lisa Cynamon Mayers

Mar 24, 2015 5:00:00 AM

What factors need to be considered in developing a strategic plan for international student recruitment? Which stakeholders need to be involved in that process? Though there isn't a one-size-fits-all solution for all institutions to these questions, we'd like to use this post to give you some factors to consider as you develop or augment your strategic plan.

Read More

Topics: International Student Recruitment, Enrollment Strategy, Recruitment Strategy

How to use LinkedIn in college marketing and recruitment?

Posted by Michael Waxman-Lenz

Mar 17, 2015 12:00:00 AM

LinkedIn dominates online professional relationship building. LinkedIn creates and retains connections, provides transparency into professional backgrounds and accomplishments.  Professional recruiting is heavily influenced by LinkedIn.  An now LinkedIn is starting to build a direct connection to universities, alumni and even university rankings.  What does that mean for your activities as university administrators, admission officers and alumni offices?

Read More

Topics: Marketing, Alumni, Rankings

Creating Effective Facebook Posts for International Student Marketing

Posted by Lisa Cynamon Mayers

Mar 10, 2015 5:00:00 AM

 

For effective international student marketing, you know that you're supposed to post regularly on social media platforms. You also know that you're supposed to brush your teeth multiple times a day, pick salads over french fries, and exercise daily. What we're supposed to do doesn't always happen, even with the best of intentions. We're here to support you and give you some tips for improving your social media posts.

Read More

Topics: Inbound Marketing, social media for international education, Social Media

Are You Prepared for an Influx of International Students?

Posted by Lisa Cynamon Mayers

Mar 3, 2015 5:00:00 AM

Does this sound familar? Your institutional leadership has announced that you will be embarking on a campaign to increase your international student population. By 2017 you need to increase the number of international students by 100, 500, 1000 students. Are you really prepared for an influx of international students?

Read More

Topics: International Student Recruitment, International Student Enrollment, International Student Retention

Transformation of Higher Education - New Books in 2015

Posted by Michael Waxman-Lenz

Feb 24, 2015 10:44:00 AM

The transformation of higher education is a hot topic for authors.  Two new books will be released this spring by Kevin Carey from the New America Institute and Ryan Craig from University Ventures. While the authors have very different professional backgrounds - a policy analyst versus a professional venture capital manager -- they derive at similar conclusions and insights about the future of higher education.  Higher education as we know it will not be sustainable according to the authors and a great deal of disruption and change will be upon future student generations.  

Both books have a remarkable optimism that sees the future of education with greater access, more innovation, better outcomes and lower costs.   Yet change will not happen without pain for many existing institutions. 

Read More

Topics: Funding of unversities, University Ventures, Books

Focus on Taiwan: International Student Recruitment 101

Posted by Lisa Cynamon Mayers

Feb 24, 2015 5:00:00 AM

I recently had the pleasure of connecting with Lavinia Yang, Executive Director of First Study, a Taiwanese education consultancy. Ms. Yang shared in depth responses about the recruiting landscape in Taiwan. Higher education professionals with an interest in developing or expanding recruitment in Taiwan should read Ms. Yang's insightful responses to my questions.

Read More

Topics: International Student Recruitment, Agents, Taiwan

Innovation in Education: Conversing with Codecademy [podcast]

Posted by Lisa Cynamon Mayers

Feb 17, 2015 5:00:00 AM

In our ongoing effort to expose our readers to innovative educational models, we'd like to share this podcast with Nikhil Abraham from Codecademy, the leader in online coding education. Codecademy's model shakes the foundation of traditional education. What is the future of new educational models? How will Codecademy affect traditional modes of education?

Read More

Topics: Podcast, Education, Technology and Education

Forming an International Student Recruitment Travel Consortium

Posted by Lisa Cynamon Mayers

Feb 10, 2015 5:30:00 AM

 

At the 2014 NAFSA Region VI Conference, I attended a terrific session given by Mindy Yiu and Ann Rahmat of Miami University (Ohio). These knowledgeable higher education professionals presented a session titled Tired of Traveling Alone: How to Form a Consortium Travel Group. Since many of our readers are in the position of planning travel we would like to share the highlights of this session.

Read More

Topics: International Student Recruitment, Recruitment Travel