How to develop an addiction to learning – the future of education

Posted by Ben Waxman & Michael Waxman-Lenz

Apr 22, 2015 5:00:00 AM

“Make learning more affordable and effective (and perhaps addictive) – Learn until you understand, not fail.”   Most of us involved in education, would generally agree with such overarching goals, right?

How do we achieve these goals? Ryan Craig answers this question in the forthcoming book College Disrupted (March 2015). We will summarize the the themes of this book here. 

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Topics: Digital Learning

Reflecting on Change and Growth

Posted by Ben Waxman

Apr 15, 2015 11:03:13 AM

Intead has taken a few major steps forward in the past months. I’ll credit you and all of the friends we meet at our industry conferences.

Last December, we met with so many of you at the AIRC and ICEF conferences and we made a number of new friends who have now become clients. The growth we’ve witnessed in these industry events and our field over the past 5 years has been tremendous.

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Focus on the Parents for International Student Recruitment Success

Posted by Lisa Cynamon Mayers

Mar 31, 2015 5:00:00 AM


Although students are the ones who will ultimately attend a higher education program, the role of parents cannot be minimized. International parents seem to play an even greater role in school selection than American parents. Armed with this knowledge, the next logical question is: What do parents want to know?

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Topics: International Student Recruitment, Parents, Digital Marketing

Developing a Strategic Plan for International Student Recruitment

Posted by Lisa Cynamon Mayers

Mar 24, 2015 5:00:00 AM

What factors need to be considered in developing a strategic plan for international student recruitment? Which stakeholders need to be involved in that process? Though there isn't a one-size-fits-all solution for all institutions to these questions, we'd like to use this post to give you some factors to consider as you develop or augment your strategic plan.

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Topics: International Student Recruitment, Enrollment Strategy, Recruitment Strategy

How to use LinkedIn in college marketing and recruitment?

Posted by Michael Waxman-Lenz

Mar 17, 2015 12:00:00 AM

LinkedIn dominates online professional relationship building. LinkedIn creates and retains connections, provides transparency into professional backgrounds and accomplishments.  Professional recruiting is heavily influenced by LinkedIn.  An now LinkedIn is starting to build a direct connection to universities, alumni and even university rankings.  What does that mean for your activities as university administrators, admission officers and alumni offices?

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Topics: Marketing, Alumni, Rankings

Creating Effective Facebook Posts for International Student Marketing

Posted by Lisa Cynamon Mayers

Mar 10, 2015 5:00:00 AM


For effective international student marketing, you know that you're supposed to post regularly on social media platforms. You also know that you're supposed to brush your teeth multiple times a day, pick salads over french fries, and exercise daily. What we're supposed to do doesn't always happen, even with the best of intentions. We're here to support you and give you some tips for improving your social media posts.

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Topics: Inbound Marketing, social media for international education, Social Media

Are You Prepared for an Influx of International Students?

Posted by Lisa Cynamon Mayers

Mar 3, 2015 5:00:00 AM

Does this sound familar? Your institutional leadership has announced that you will be embarking on a campaign to increase your international student population. By 2017 you need to increase the number of international students by 100, 500, 1000 students. Are you really prepared for an influx of international students?

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Topics: International Student Recruitment, International Student Enrollment, International Student Retention

Transformation of Higher Education - New Books in 2015

Posted by Michael Waxman-Lenz

Feb 24, 2015 10:44:00 AM

The transformation of higher education is a hot topic for authors.  Two new books will be released this spring by Kevin Carey from the New America Institute and Ryan Craig from University Ventures. While the authors have very different professional backgrounds - a policy analyst versus a professional venture capital manager -- they derive at similar conclusions and insights about the future of higher education.  Higher education as we know it will not be sustainable according to the authors and a great deal of disruption and change will be upon future student generations.  

Both books have a remarkable optimism that sees the future of education with greater access, more innovation, better outcomes and lower costs.   Yet change will not happen without pain for many existing institutions. 

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Topics: Funding of unversities, University Ventures, Books