Successful Recruiting Agents Look Like This

Posted by Ben Waxman

Oct 7, 2015 5:30:00 AM

Recruiting agents are increasingly used by our university clients these days. There is far more ease in the move in this direction since NACAC removed a significant barrier. As institutions consider the options, it is important to understand how to use agents well. It would be nice if someone were to write a book about that, don’t you think?

Turns out there is a lovely online resource, an e-book that your peers have widely contributed to, reviewed and accepted as a valuable source. You can download it for free right HERE.

As fortune would have it, this e-book was written and produced by Intead (heard of those guys?) and more than 2,000 downloads later, the e-book continues to find its way into the hands of admissions teams researching best practices.

Bottom Line: Agents are a reliable way to outsource your sales processes to distant lands ONLY IF you put real budget dollars behind making those sales representatives well-versed in your university’s selling points. Sales reps can’t sell a product they don’t know well. Meet us at the AIRC and ICEF conferences coming up in December and we can teach you a whole lot more. Our ICEF Pre-conference Global Marketing Workshop for Education Institutions is filling up.

Now for some perspective on what agents do and how to figure out if they are doing it well for you.

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Topics: Conferences, Recruitment Strategy, Agents

Creative, Personalized, Digital Marketing, Because: Sharing

Posted by Ben Waxman & Emily R. Henry

Sep 30, 2015 5:30:00 AM


With digital content as the driving force behind international student recruiting, it is essential to be innovative with your content strategy. Certainly, there are challenges to this. There always seem to be new tools, digital platforms and social media options available. How to keep up?

Well, at Intead, all of this stuff is critical to our work; it's far too important to us to fall behind. That is, in part, why we write and share this blog. We all need to stay current.

So for those without the time for the amazing link at the end of this blog…

Bottom Line: Capture their interest and lead them to the deeper decision making content. This is creative digital marketing’s mantra. What do most universities do? Lead with boring emails and web pages that offer the deeper decision making content. And that makes you just one of many out there doing the same, tired thing. If all the options look the same, mostly students just hit delete.

In this weeks blog, Emily tells us why that is doubly awful. Because: sharing.

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Topics: Social Media, Digital Recruitment, Digital Marketing, sharing

LinkedIn University Finder: Advantage For Lesser Known Schools

Posted by Ben Waxman & Emily R. Henry

Sep 23, 2015 5:30:00 AM

In last week's post, we gave you an international student's user perspective of LinkedIn’s University Finder tool (thank you for all the positive feedback by the way). 

For those of you wanting more digital marketing perspective... Join us in Miami at the ICEF pre-conference Global Marketing Seminar for Education Institutions. We hope to see you there.

This week, we check back in with our international marine engineer, Steven, to see what is driving his decisions about graduate study. Steven is looking for international and US universities with a master’s program in engineering and project management. His LinkedIn search yielded an intriguing list of institutions. In this post, we share Steven’s thoughts on the functionality of the tool and the effectiveness of the universities’ LinkedIn pages that he visited.

Bottom Line: International students seeking to study abroad have far too many choices and need tools like LinkedIn to narrow the field and focus their decision making. Your institution needs to be represented well here to take advantage of the free marketing LinkedIn is providing. Little known universities stand to gain the most.

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Topics: International Student Recruitment, Technology and Recruitment, Social Media, Alumni, Prospective Students, Rankings, linkedin, UniversityFinder

LinkedIn University Finder: The International Student’s Perspective

Posted by Ben Waxman & Emily R. Henry

Sep 16, 2015 5:30:00 AM


LinkedIn is known here in the US and globally for its career connections. About a year ago, they launched University Finder. We've written about it and the value of LinkedIn to universities before (Intead LinkedIn Blog Post, March 2015) and wanted to check in again since this social networking tool is a bit unique.

We scanned the internet to find relavant statistics for you and found a few that are important. Of LinkedIn's 380M global users, 13% are 15-34 years old. In the US, 15% are 14-17 years old. Prospective students anyone?

Forbes reports that 48% of LinkedIn users are on there for 2 hrs/wk and 18% are on for 7 hrs/wk. Here's the thing: LinkedIn users are not watching cat videos and just idling away the hours (Pinterest). They are researching specific things, looking for opportunities. This is a work zone!

So we checked in on the university search tool to see what kind of user stats we could find and came up entirely empty. We'd really like to know what kind of traffic this school search feature is getting one year after launch. As we continue to look for that important data, we asked our international blogger, Emily, to take the tool out for a spin and see what it produced.

Bottom Line: The most common university mistake on LinkedIn is making your "company" page focused solely on alumni. This social media channel can be a strong recruitment tool.

Come learn more at our Global Marketing Seminar for Education Institutions at ICEF Miami [INFO HERE].

Now, digital marketing insights from Emily to help you get inside the head of an international student searching for just the right academic experience...

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Topics: Social Media, Technology and Education, UniversityFinder, Linked In

The Motivation to Seek Education

Posted by Ben Waxman

Sep 9, 2015 5:30:00 AM



Welcome back to our Recruiting Intelligence Blog. With this blog, we hope to peak your curiosity.

Our team has been hard at work over the summer reviewing data and conducting research. Stay tuned each week and we will share our best work with you.

And as you plan your international student recruiting activities, consider that Intead will be presenting on topics of Global Marketing at 3 upcoming conferences:

Today, we are talking about the motivations to seek education. What makes people curious?

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Topics: Student Recruitment, Conferences, Agents

Great Content Attracts International Students

Posted by Ben Waxman & Emily R. Henry

Jul 15, 2015 5:30:00 AM

You’ve probably heard this: Content is King. In the digital marketing age, this line is talking about the power of great content to draw customers. For example, if the Netflix library shows you the type of movies you like, you are likely to subscribe to the service.

And speaking of subscribers, a note to all of our loyal readers: Intead’s Recruiting Intelligence Blog will take its annual summer hiatus and be back to your inbox the first week of September. We hope you have a great summer.

Now, our intrepid blogger Emily shares her take on how great content can be created and used to attract international students. Be sure to wear your creativity cap as you read. What engaging, sharable content can your institution produce?

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Topics: International Student Recruitment, Prospective Students, Digital Recruitment, Northeastern University, Digital Marketing, Fresno State Unviersity, Content Marketing

You Speak SEM? 38 Digital Marketing Acronyms - Do You Know Them All?

Posted by Ben Waxman & Emily R. Henry

Jul 8, 2015 5:30:00 AM

You know by now that digital marketing and student recruitment go hand-in-hand. And as those industry tech terms and acronyms get thrown around at meetings, it helps to be in the know. Here's a useful primer to keep you in the loop when everyone starts talking alphabet soup.

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Topics: Social Media, Digital Learning, Digital Marketing

Do Your Prospective Students Open Your Emails?

Posted by Ben Waxman & Emily R. Henry

Jul 1, 2015 5:30:00 AM

You've heard this before, I'm sure: Students don't read email anymore, they are only on social media. Well that's sort of true.

In our work we have talked to a wide range of students and they actually understand that as they enter the real world, they have to do what those "old" people do to communicate online. They have to use that quaint mode of communication called email.

We hope that our readers who are into digital marketing are tracking their email open rates. This is pretty basic stuff at this point and all of the email marketing tools out there will provide this kind of data to help you evaluate the success of your email marketing campaigns.

The question is, when you look at the data, do you know what it is telling you? Wait, are you even looking at the data you have?

This is the thing with analytics. You need to know what you have and how to use it. And so many have it and don't know what to do with it. 

As you move forward and watch your email open rates, you are going to want to take your analytics quite a bit further. Because the real value of tracking your open rates comes when your digital marketing system allows you to follow the digital engagement path all the way to enrolled!

This kind of tracking takes time and diligence but it is the holy grail of digital marketing. Imagine knowing that one particular email you sent vs. another actually converts 3% more international students to enrolled status. That might make a few impressed eyebrows go up around the office. And with each campaign, you can measure your success.

Our intrepid correspondent, Emily R. Henry reporting from Leiden, Netherlands, is going to give you some insight and some basic tips to produce more enticing emails to your prospective international students. Read on...

~ Ben Waxman

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Topics: Digital Recruitment, analytics, email marketing