Surprise Intead Blog Post!

Posted by Ben Waxman

Jul 13, 2016 5:30:00 AM


Look everyone! A surprise blog post from Intead!

Even though our blog is on summer break right now, we just missed you too much to stay away for long! We're looking forward to posting again in September, and we wanted to give you the opportunity to tell us what to write about when we return.

Take our quick reader survey and tell us what kind of research will help you do your job. All things international student recruitment. Many thanks to all of our faithful readers who have already given us their ideas.

We hope you are enjoying your summer! 

Read More

Topics: International Student Recruitment

Everything You’ve Ever Needed to Know About International Student Recruitment…

Posted by Ben Waxman & Jennifer Thayer

Jun 29, 2016 5:30:00 AM

…Can be found on our blog! Or, at least that’s our goal! We want our blog to be a trusted source of information to help you make strategic marketing and international student recruitment decisions. We choose our post topics based on current trends, countries of interest and the latest tools in marketing and recruiting. So we are asking, which topics most interest you?

Take our quick 6-question survey and guide our work to meet your needs!

Read More

Topics: Survey, international student recruiting

Snap Up Potential Recruits with Snapchat

Posted by Ben Waxman & Emily R. Henry

Jun 22, 2016 5:30:00 AM

By now we all know that teenagers come with phones permanently in the palms of their hands. They snap, chat and app like it’s their job. In previous blog posts, we’ve discussed mobile messaging usage among young people before, and the numbers are impressive. If you haven’t already, it’s time to give in to the trend because more and more social messaging apps are popping up all the time. Snapchat, the free picture and message app, although not new to young people, is starting to shape its platform to allow business and universities to reap the benefits of this app.

Pro-tip: We hope you are sharing this post with your social media team. Don't let all these great ideas and resources fade like some 10-second Snap.

Universities are starting to use Snapchat more and more to reach current and potential students alike. But is adding another social media app to your list to manage really worth it? Well, four hundred million pictures, or snaps, are shared every day via Snapchat. Yep, 400 million. And, if you think that sounds surprising, how about this? That number is larger than the number of images shared via both Instagram and Facebook. Estimates even show that the combination of images shared on Instagram (approx. 50 million) and Facebook (approx. 350 million) is about the same as those shared on Snapchat. Thinking maybe it’s time to consider using this app to get in touch with students? We do, and we’ll tell you why.

Bottom Line: According to Pew Research Center, half of smartphone users between the ages of 18 and 29 use messaging apps. Snapchat is among the most important of these apps for student recruiting. It has around 100 million active daily users and the majority (71%) of these users are below the age of 25. Universities are using it for various purposes and share mostly positive responses. Below we can give  some specific examples of universities doing this well. If more direct engagement with your potential students is your goal, Snapchat may be the answer. 

You can find more information about messaging apps on our Virtual Communities Messaging Applications worksheet. For now, let’s dive into Snapchat and find out why “snapchatting” is a verb that might be on its way into Webster's Dictionary. Well, at least if young people have anything to say about it.

Read More

Topics: Social Media, international recruiting, snapchat

#NAFSA16 Slides Now Available!

Posted by Ben Waxman

Jun 15, 2016 5:30:00 AM

Did you catch our presentation at NAFSA 2016? Our loyal readers, and those who were unable to attend (we missed you!), can now access our slides below!

Read More

Topics: market research, international recruiting, international student market research, Nafsa

Yikes! Does Your Staff Understand the Value of a Lead?

Posted by Ben Waxman

Jun 8, 2016 5:30:00 AM

We're back from that wild ride that is NAFSA! Thank you for all those who met with us and participated in our presentation and the insightful discussion that followed. Our slides will be available to you via this blog soon. Today, we want to talk about the value of your student leads and how easily they might be lost.

Here at Intead we regularly hire international students on OPT and CPT among other internship programs. Over the years, we have had amazing talent in our offices from China, Brazil, Japan, Mexico, Colombia, The Netherlands, Pakistan, Spain, France, and more. They give us incredible insight into the international student experience while producing great work. They help us help you.

Some of them are interested in continuing to work in the U.S. Others are eager to take their skills back home to launch their new career path. We find their vibrancy and growth inspiring.

Today, I’d like to share a brief story that might just push you to re-evaluate your front line recruiting processes.

Bottom line: Every lead you acquire from every source is important. Those students making the effort to reach out to you are about the highest quality leads you can get. Be sure your front line staff understand the value of your leads and are capturing contact information consistently. Seems obvious, right? Well...

Given the effort and money you put into generating leads, losing the high value leads is enough to make you tear your hair out. Our recent experience with 5 universities here in Boston, one of our country’s education Mecca’s, shines a light on the importance of your front line staff and how often they may be slipping. Please read on.

Read More

Topics: Digital Marketing, international recruiting, F1 international students, converting leads

U.S. Election Could Significantly Affect Your Enrollment Numbers

Posted by Ben Waxman

Jun 1, 2016 5:30:00 AM

 

Learn more in Room CCC, Mile High Ballroom 4DE TODAY at 10AM.

 

If Hillary Clinton is elected President of the United States, will international student enrollment decline in the U.S.? How about if Donald Trump is elected? Intrigued? We have some data you might want to see.

Today, Intead and FPPEDUMedia will be releasing our latest research results with deep country insights to inform your global marketing campaigns. As you seek to maintain or expand your international student recruiting efforts, our data will be valuable to your decision making – where to invest, which programs to highlight in which countries, what messaging to use.

With FPPEDUMedia’s extensive and global international student database, we are able to identify regional trends and inform our digital marketing plans and investments. A remarkable advantage.

This winter, we sent a survey to 1.2 million prospective international students who have profiles in FPPEDUMedia’s database. We asked them how political and economic turbulence affected their plans to study abroad. We asked questions about what influences their actions that we’ve not seen asked before. And we got some great answers. In fact, we received more than 40,000 answers…in just 7 days. Now that’s engagement!

Want the scoop? Read on...

Read More

Topics: analytics, market research, international recruiting, US election results, currency exchange rates

Self-Made: Supporting Entrepreneurship and Tech Training for International Students

Posted by Ben Waxman & Emily R. Henry

May 25, 2016 5:30:00 AM

Before our international blogger Emily shares some insights into supporting entrepreneurial-minded students, Denver is the PLACE TO BE next week! #NAFSA16 We will be co-presenting new research with FPPEDUMedia on how current global, economic and political events are impacting students’ plans to study abroad. We will be in room CCC, Mile High Ballroom 4DE on Wednesday, June 1 at 10AM. Don’t miss this potentially game-changing research! We also invite you to schedule a time to chat with us during the conference. We are looking forward to meeting you!

This week we address international students as budding entrepreneurs…

We all know the story of Facebook, right? Or, should we say, we all know the story of Mark Zuckerberg? You know, the startup hero who began Facebook while he was studying at Harvard who is now worth $51.9 billion? While many young people dream of following a similar path, they have trouble finding systems to support them on their entrepreneurial journey. Beyond education, they need connections to the business and technology world. Universities are taking notice of these dreamers and doers, and it’s paying off.

Bottom Line: Business management is the most commonly chosen major for international students. With 197,258 international students studying for this degree, keeping a competitive edge in the field is key. To give students the return on investment they are looking for, universities need to prepare students for new challenges in the business world. It is a tech driven world and your students need to be well-prepared for tech challenges. Students are searching for quality entrepreneurial-focused programs but the programs still aren’t that widespread. Through events like hackathons and other marketing efforts you can attract potential entrepreneurial-focused international students—IF you have the programs to support them. Intrigued? Read more for some tips on how to attract these kind of tech-savvy, forward-thinking students.

Read More

Topics: Career Services, international recruiting, enterpreneurship, business degree, startup

Motivations of the Highly Motivated: Marketing to International Graduate Students

Posted by Ben Waxman & Emily R. Henry

May 18, 2016 5:30:00 AM

Did you know that in the United States, first time graduate enrollment grew by 3.5% between fall 2013 and fall 2014? The Council of Graduate Schools’ (CGS) report Graduate Enrollment and Degrees: 2004 to 2014 provides tons of information on graduate study trends. According to the report, “from 2004 to 2014, international students accounted for over two-thirds of the growth in first-time enrollment headcounts at U.S. graduate institutions.” And that first time enrollment figure is 11.2%. So lots of new international students and the vast majority of them at the grad level. Good news for international recruiters, right? We think so!  

Bottom Line: Graduate students are an important segment of international students to target with your digital marketing and their needs are different than their younger counterparts. Their motivations to study, the programs of interest and the influences for them to choose one program over another all vary. Mostly, they want to know they will get a job with a degree from your program. Similar to undergrad motivations but perhaps iwth a finer point on it.

Importantly, even if your institution is lesser known, you can still market the strengths of a top-tier program to these highly motivated students. They pay attention to that kind of thing within their area of interest. If your marketing efforts to international graduate students are limited in time and budget (whose aren't?), you would do well to focus on these two things: your career outcomes and your highly acclaimed departments and professors. Make sure you are capturing your target audience's attention with messaging they’ll react to.

NAFSA is right around the corner! We will be co-presenting new research with FPPEDUMedia on how current global, economic and political events are impacting students’ plans to study abroad. So, while you are building your schedule for the conference, pencil us in for Wednesday, June 1 at 10AM and schedule a time to chat with us! Actually, use a pen, you really won’t want to miss this one. Trust us!

Read More

Topics: International Student Recruitment, Career Services, Employability, graduate students