10 Websites in China Your Admissions Department Should Know

Posted by Michael Waxman-Lenz and Jiangyinan Zhai

Sep 18, 2014 5:00:00 AM

The following post originally appeared in the ICEF Monitor on September 5, 2014. It is coauthored by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage, and Jiangyinan Zhai, a graduate student of integrated marketing at New York University.

Is your admissions department challenged with social media and digital media management? It’s no wonder with new sites, platforms, and new channels coming up all the time. Now you enter the Chinese market with your recruiting activities: in addition to a plethora of Western platforms, the digital environment in China poses an even greater challenge with its own set of social media and search engines. We would like to give you a number of practical pointers to enhance your knowledge and your management of the digital footprint of your university or school in China.

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Topics: Admission Officers, International Student Recruitment, Technology and Recruitment, China

Are You Ready for Fall Recruitment Travel?

Posted by Lisa Cynamon Mayers

Sep 16, 2014 5:00:00 AM

Itinerary. Check. Tickets. Check. Hotel confirmations. Check. Passport. Check. Seems like you're all ready for your fall international student recruitment travel. But are you? What is your strategy for building and maintaining connections with the prospective students and parents you meet on the road? What's the point of traveling, the financial and time commitment, if you aren't going to effectively leverage your contacts?

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Topics: Admission Officers, International Student Recruitment, Technology and Recruitment, CRM System, Parents

Olympic Level Marketing for Higher Education [podcast]

Posted by Lisa Cynamon Mayers

Sep 11, 2014 5:00:00 AM

Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia, joins Michael Waxman-Lenz, Intead CEO and co-founder, to share his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.

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Topics: Marketing, Podcast, Social Media, International Student Admission

The $5 Trillion Value of International Education

Posted by Leah Giacalone & Ben Waxman

Sep 9, 2014 5:00:00 AM

Q: How much is an international education worth?

A: $5 Trillion.

Countries whose leaders have studied abroad have a summed GDP of $37 Trillion, while countries whose leaders have no international experience are worth a total of only $32 Trillion. A $5 Trillion difference.

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Topics: Stories

Gamification for International Student Recruitment

Posted by Leah Giacalone

Sep 4, 2014 5:00:00 AM

If you haven’t started utilizing gamification for the purposes of attracting, recruiting and enrolling students both domestically and internationally, you should. University websites toting lists of information and a couple pictures won’t cut it in the competitive market that is international recruitment today. Nowadays, in a world where young adults are almost obsessively focused with devices—and the app games available on them—you need to cater to those interests in order to be noticed.

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Topics: Marketing, International Student Recruitment, Technology and Recruitment

5 Ways to Meet International Students Face-to-Face

Posted by Leah Giacalone

Sep 2, 2014 5:00:00 AM

We all know the cost and logistical challenges of meeting international students face-to-face can be prohibitive. We also understand their value: Personal meetings are compelling and can convince students to enroll. So how can you create personal and influential interactions with potential students, even from far away? 

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Topics: Marketing, International Student Recruitment, Technology and Recruitment

Are You Partnering With Chinese 211 and 985 Universities?

Posted by Xiaofei Gan

Aug 28, 2014 5:00:00 AM

Project 211. Project 985. Do you know about these two Chinese government-run education projects? If you don't, you should. Read on to learn more.

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Topics: International Student Recruitment, China

Suggestions on Marketing to Korean Students

Posted by Yaeri Kim

Aug 26, 2014 5:00:00 AM

According to Best Practices in International Student Recruitment and Retention in Anglophone Countries by Hanover Research, the U.S. recruits international students mainly from Asian and South Asian nations. “Asia currently generates 62 percent of America’s international students, and 74 percent of those students come from India, China, Japan, and South Korea.” As shown below (Figure 1), 11.2% of international students are from South Korea. Therefore, recruiting South Korean students can be an effective marketing strategy for colleges. How can US universities better attract Korean students?

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Topics: International Student Recruitment, South Korea