The following post originally appeared in the ICEF Monitor on September 5, 2014. It is coauthored by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage, and Jiangyinan Zhai, a graduate student of integrated marketing at New York University.
Is your admissions department challenged with social media and digital media management? It’s no wonder with new sites, platforms, and new channels coming up all the time. Now you enter the Chinese market with your recruiting activities: in addition to a plethora of Western platforms, the digital environment in China poses an even greater challenge with its own set of social media and search engines. We would like to give you a number of practical pointers to enhance your knowledge and your management of the digital footprint of your university or school in China.