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WeChat 101: Maximize Your SNS In China and Beyond [Part I]

Posted by Xiaofei Gan and Vanessa Zhu

Oct 14, 2014 5:00:00 AM

In our ongoing effort to share the latest in social media marketing we begin this two part series on WeChat. We are eager to share this exciting Chinese social media platform that is quickly becoming popular throughout the world. And yes, you can create posts in Chinese and English.

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Topics: Marketing, International Student Recruitment, China

Have You Tried Meet Ups - A New Way to Interact with Prospective Students

Posted by Nicholas Zhai

Oct 7, 2014 5:00:00 AM


This past summer, the Chinese student organizations of the Big Ten universities  hosted meet-ups in Beijing and Shanghai. During the events, 600 interested Chinese students and parents went to the Shanghai Kempinski Hotel and the University of International Business and Economics in Beijing. Learn more about these events and how you can use Meet Ups for your university.

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Topics: college marketing, International Student Recruitment, International Student Retention, China

5 Ways to Motivate Your International Student Recruiters

Posted by Michael Waxman-Lenz

Sep 30, 2014 5:00:00 AM

Energizing, educating and motivating your recruiting network around the world is an important function for admissions offices. But what are the best ways to encourage your recruiting network? How can you motivate your network to be productive?

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Topics: Student Recruitment, International Student Recruitment, Commission-Based Recruiters

Exciting Changes to Intead's Blog

Posted by Ben Waxman & Michael Waxman-Lenz

Sep 25, 2014 5:00:00 AM

Attention loyal readers-- we have some exciting news to share. Big changes are coming to our blog. Update: Same caliber of information, delivered weekly. 

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Three Ways to Better Screen Chinese Applicants

Posted by Vanessa Zhu

Sep 23, 2014 5:00:00 AM

As we all know, international student enrollment has increased significantly during the past several years, especially among Chinese students. The total percentage increase is 29%, which is almost 237,700 students per year. (Open Doors Data) Therefore, recruiters of American universities need to read nearly 500,000 more applications during the application period. Also, due to unfamiliarity with local language, the great distances between American universities and Chinese applicants, and an unfamiliarity with the local education system, universities have faced increased challenges in maintaining the authenticity of application documents.

We need to see changes to improve the screening of prospective Chinese students. Of course we have some ideas as to how that could be done.

 

Creating Better Connection is the Key!

Image courtesy: Open Doors Data

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10 Websites in China Your Admissions Department Should Know

Posted by Michael Waxman-Lenz and Jiangyinan Zhai

Sep 18, 2014 5:00:00 AM

The following post originally appeared in the ICEF Monitor on September 5, 2014. It is coauthored by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage, and Jiangyinan Zhai, a graduate student of integrated marketing at New York University.

Is your admissions department challenged with social media and digital media management? It’s no wonder with new sites, platforms, and new channels coming up all the time. Now you enter the Chinese market with your recruiting activities: in addition to a plethora of Western platforms, the digital environment in China poses an even greater challenge with its own set of social media and search engines. We would like to give you a number of practical pointers to enhance your knowledge and your management of the digital footprint of your university or school in China.

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Topics: Admission Officers, International Student Recruitment, Technology and Recruitment, China

Are You Ready for Fall Recruitment Travel?

Posted by Lisa Cynamon Mayers

Sep 16, 2014 5:00:00 AM

Itinerary. Check. Tickets. Check. Hotel confirmations. Check. Passport. Check. Seems like you're all ready for your fall international student recruitment travel. But are you? What is your strategy for building and maintaining connections with the prospective students and parents you meet on the road? What's the point of traveling, the financial and time commitment, if you aren't going to effectively leverage your contacts?

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Topics: Admission Officers, International Student Recruitment, Technology and Recruitment, CRM System, Parents

Olympic Level Marketing for Higher Education [podcast]

Posted by Lisa Cynamon Mayers

Sep 11, 2014 5:00:00 AM

Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia, joins Michael Waxman-Lenz, Intead CEO and co-founder, to share his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.

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Topics: Marketing, Podcast, Social Media, International Student Admission