Recruiting Intelligence

The Intead team has been at AIRC and ICEF Miami this past week meeting with a great set of education industry people from around the world. There is a consensus that 2017 has been a year like no other.

Political upheaval has left the international education community reeling—and now, more than ever, we all need to stay on our A-game.

Wouldn't an analysis of student influences and motivations in 29 countries be just the thing for you and your staff to bring that A-game? Well...

Do you remember our Spring 2017 Know Your Neighborhood report? One finding made big waves, both among our readers and in media like The Chronicle of Higher Education, The New York Times and NPR’s Marketplace.  Along with FPP EDU Media, we gathered survey responses from 40,000+ students from around the globe—and 60% said they would be less likely to study in the U.S. under a Trump presidency.

It was a concerning finding, to say the least. So in the aftermath of the inauguration, we wanted to know: now that the Trump candidacy had turned into a Trump presidency, were global students still equally alarmed? And if so, what would be the best ways to keep them coming to the U.S. regardless?

You’ll find the answers and way more in our newest e-book: Know Your Neighborhood: Influencers, Interests, and Political Reactions in the International Student Population.

Read on for a bit of insight before you download this amazing, data-rich report...

Did you catch our presentation at NAFSA 2016? Our loyal readers, and those who were unable to attend (we missed you!), can now access our slides below!

Learn more in Room CCC, Mile High Ballroom 4DE TODAY at 10AM.

If Hillary Clinton is elected President of the United States, will international student enrollment decline in the U.S.? How about if Donald Trump is elected? Intrigued? We have some data you might want to see.

Today, Intead and FPPEDUMedia will be releasing our latest research results with deep country insights to inform your global marketing campaigns. As you seek to maintain or expand your international student recruiting efforts, our data will be valuable to your decision making – where to invest, which programs to highlight in which countries, what messaging to use.

With FPPEDUMedia’s extensive and global international student database, we are able to identify regional trends and inform our digital marketing plans and investments. A remarkable advantage.

This winter, we sent a survey to 1.2 million prospective international students who have profiles in FPPEDUMedia’s database. We asked them how political and economic turbulence affected their plans to study abroad. We asked questions about what influences their actions that we’ve not seen asked before. And we got some great answers. In fact, we received more than 40,000 answers…in just 7 days. Now that’s engagement!

Want the scoop? Read on...

The heart of America seems to be catching the hearts of more prospective international students. A blog we published in 2013 highlighted the fact that Ohio universities have been growing their international student population twice as fast as California or New York universities for the four years prior to the article. (There’s some good data there; that blog post is worth a look.)

Since then, many Midwest institutions are stepping up their investment in world class international recruiting efforts that focus on core differentiators: affordable tuition and living costs, great international student services, a perception of a “safer” environment and American students who speak English without an accent (yes, that is a selling point). 

So here’s the pro tip: universities in the middle of the country interested in attracting international students need to play up the academic programs that make them strong and different and not always go head-to-head with competitors on the coasts where touting business and engineering is always the thing. Consider agribusiness and water/environmental science. Why, you ask? Emily is about to take us through the rationale — and the data tells the story. With so much to consider, I hope you know that we are here to help you figure all this stuff out.