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Recruiting Intelligence

Key Factors in a Changing Environment – Insights from NAFSA

This week, we are proud to share with you an article from our friends over at NAFSA (with their blessing, of course).

We were struck by the insightful way that this short section in International Educator's September/October 2018 edition captured today's market challenges in a realistic, unflinching light. Rather than emphasizing one factor impacting higher education (politics being a popular choice), this section takes a wider look at the many diverse conditions affecting overall enrollment.

This brief summary is evidence that many of our day-to-day concerns are not limited to international recruitment, and now is not the time to back away from building your brand internationally. As competition grows, both domestically and internationally, you want to be in a strong position to continue attracting students and maintaining your enrollment. We've all faced periods of enrollment challenge before. Shrinking away was not the answer then and it is not the answer now.

In that vein, we invite you to join our session at NACAC on Saturday 9/29 at 10:30 AM for our Presentation: International Alumni Relations: The Neglected Tool in Your Student Recruitment Arsenal?  Earlier this year, in partnership with Academic Assembly we surveyed over 1,000 US institutions on their international alumni engagement practices and needs. At this session, we will present and interpret the findings of this research and offer practical ways you can leverage your international alumni network to strengthen your recruitment and development efforts. 

We have another great collection of Intead research and insights coming out next week. You don't want to miss our Webinar: Agent Commission Structures and how to maximize your recruiting agent partnerships on Thursday, 10/4 at 10 AM EST. Register here. All registrants will receive a copy of the full report following the webinar. 

Intead works with our institution clients to help them determine the best regions and channels for their strategic enrollment plans. Our proprietary research and the custom research we do for our clients makes all the difference.

As you consider your recruitment channels, we recommend you refer to Nafsa's excellent summary of the factors we all must weigh as we adjust our enrollment plans to the current global geo-political environment...

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LinkedIn Tracks Your International Alumni

International alumni are critically important to good recruitment and fundraising efforts: heck, we researched and co-wrote a whole report on it!

In the fall of 2017, Intead and Academic Assembly, Inc., surveyed over 100 professionals working at U.S. institutions of higher education about their international alumni management practices. When we asked what three factors they considered their biggest hurdles to developing a stronger program, 35% included “we don’t track international alumni” on their list.

Yikes!

Needless to say, your CRM system (you have one, right?) can track your alumni, both international and domestic. But if you are among the 35% whose institution just doesn’t track, we have one suggestion for how you can still connect with your far-flung alums. It’s right at your fingertips: LinkedIn.

If you are at AIEA in DC next week, come learn from us at our two sessions:

  • Tues. 2/20 at 7:45 am -- Ben will join MJ Miller, Senior VP North American Higher Ed at Kaplan International, to serve up a dose of international student research and insights poured right into your morning coffee. Breakfast will be served! Now we've got you, right? 
  • Wed. 2/21 at 11 am -- Ben will interview Lakshmi Iyer, Executive Director & Head of Education at Sannam S4 and and Jon Stauff, Vice Provost for Global Educationat Monmouth University about creating successful partnerships with Indian Universities.

Read on to learn how Linkedin is your secret (free) weapon as you find and manage your global alumni...

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions